Beau Lotto, PhD

“Once you understand how perception works, you can’t but help see yourself in the world in a different way and engage in it in a different way.”

Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality. By illuminating these principles of perception he has helped individuals and companies transform their approach to creativity and innovation.

Lotto is a three-time main stage TED speaker. He has spoken at the G8, Google’s Zeitgest, Wired, Oslo Freedom Forum, Big Think and contributed to the BBC, National Geographic, Netflix and PBS.

Lotto is also the founder of the world’s first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art and performance to explore pivotal principles in current culture. Their “experiential experiments” invite consumers to engage with brands and offer brands science-backed insights that foster innovation.

Previous and current Lab of Misfits partnerships include: Cirque du Soleil (awe and wonder), L’Oreal (empowerment), The Charles Koch Institute (tolerance), BCW Public Relations (insight) and The London Science Museum (curiosity).

Lotto’s latest book, Deviate: The Science of Seeing Differently, explores the surprising science of creativity and unveils the unexpected relationship between perception, reality and innovation.